The Marketing Operations Manager (MarkOps Mgr.) works with the Chief Sales and Marketing Officer (CSMO) to focus on two essential strategic business roles: 1) directly (hands on) execute the creative and operational tactics required to increase subscriber identification, acquisition, retention and winback (full funnel).

This requires understanding of tech stack integration: marketing databases, email marketing automation solutions, digital ad placements and tracking performance in order to plan, report, and conduct analyses and 2) Directly produce creative assets; web content & landing pages, graphic designs, memes, short form ad copy, etc.

The MarkOps Mgr. is agile and has a passion for optimization, testing, data, metrics, reporting results as well as the creative skills to develop assets on brand.

Responsibilities:

Lead the optimization of our data stack by coordinating vendor partners and internal development team members to promote marketing initiatives.
Directly produce creative assets; web content & landing pages, graphic designs, memes, brand & ad copy, etc. to meet growth objectives.
Evaluate trends in digital marketing and automation, web design, publishing and advertising agency industries, assess new data and keep up-to-date with the latest creative artistic and marketing techniques.
Lead, develop and manage email workflows aligned with our member journey. A/B test creative and optimize for best performance for subscriptions and sales. Peer review content cross team.
Develop, create, edit & test email sends for sponsored advertisers content. Peer review with team.
Create, edit and monitor surveys and polls in Wordpress/Facebook Ads . Report on results. Execute other surveys as assigned by the CSMO.
Work with the marketing team to create and edit content to be used in brand marketing campaigns
Keep up with marketing operational industry trends, market research, news, or changes that may affect Firefly’s business
Cultivate the digital environment to encourage users to consume more content.
Ad-hoc content creation for and maintenance of the company website. Maintain accurate statistics where needed, update team member profiles, and offer recommendations for optimization when changes occur.
Track campaign and testing performance using Admiral/Google Analytics and report weekly/monthly metrics to CSMO.
Meet with vendor(s) partners as needed to discuss updates, campaigns, issues, etc.
Create, design, and implement marketing automation strategies utilizing Zapier to make processes more effective and efficient
Manage and maintain paid subscriptions programs for existing clients (currently our (4) including sales, pricing, revenue analytics, etc.)
Paid subscriptions customer support for current clients (refunds, account issues, mug fulfillment, etc.)

Requirements:

No vaccination requirement
Bachelor’s degree or bent in technology, marketing, graphic design, or communications
3-5 years experience in digital direct marketing, email automation, web page build-out and marketing operations
A proven acumen for graphic design, copywriting, and application software such as: Adobe Suite, Canva, PowerPoint, Google
Demonstrated experience in project management software such as Monday.com, Trello, Wrike, etc. Experience with Zaipier is a plus.
Previous experience in management or demonstrated leadership ability.
Strong interpersonal and communication skills.
Must be a strategic creative thinker and self-starter.
The ideal candidate for the position has to be a metrics-focused marketer who has an interest in analyzing and understanding data in order to inform marketing decisions

Firefly Description:

We are a boutique technology services company that equips select digital publishers to maximize their engagement. Comprehensive in scope, we offer reader, subscriber & email acquisition strategies, site optimization, compliance and maintenance, personalized yield management as well as direct advertiser sales.

We also partner with organizations that share a common vision to drive positive cultural change through media. We are the one-stop-shop for connecting publishers, advertisers and visional partners who are eager to impact culture.

Company Perks:

We value company culture and hold it to a high standard. For this reason, we try to make work a fun, relaxed, and highly productive environment. Therefore, we offer the following benefits:

Healthcare, dental, and vision plans available for full-time employees
Flexible PTO for full-time employees
Volunteer PTO for full-time employees
401k + company match for full-time employees
Modern 30,000 sq. ft. building with an employee lounge, game room, and library
Casual work environment
Walking distance to Anthem businesses and restaurants
Monthly catered lunch for the office