This is an in-office position located at the Anthem, AZ headquarters.

We are looking for an experienced Email Marketing Specialist to join our growing team. Email Marketing is an integral part of the company and is responsible for representing Firefly Engagement while working closely with our clients to develop and monitor new email marketing initiatives. You will be responsible for producing and managing email marketing initiatives that align with current best practices to help develop and maintain client lists. This role will help further the services that we offer by creating and designing responsive templates for email marketing materials and staying ahead of emerging trends.

As an Email Marketing Specialist, you’re the kind of person who has an eye for detail, understands various levels of statistical data, and has a strong work ethic that allows you to stay on task with multiple projects. This position is responsible for the email strategy, scheduling, delivery, and reporting of diverse types of email campaigns for multiple clients.

Responsibilities:

  • Develop and implement an email program in collaboration with team members to execute the marketing strategy
  • Monitor email statistics to ensure stable and healthy email performance and diagnose any issue in regards to email
  • Manage email marketing processes - workflows, segmentation, list management, testing, reporting, and optimization
  • Develop and execute email campaigns to support promotions and company initiatives
  • Create and execute campaigns to cultivate customer relationships and drive sales performance
  • Leverage user data to maximize campaign and distribution performance
  • Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor
  • Stay current with best practices, strategies, and industry standards
  • Ensure email compliance (including CCPA) and spam regulations (CAN-SPAM)

Qualifications:

  • 2+ years of email strategy experience with a focus on deliverability
  • Knowledge and experience with email metrics and analytics
  • Understanding of A/B testing within an email environment
  • Experience using HTML and CSS in an email context
  • Experience with email platforms such as Post Up or Mailchimp
  • Solid understanding of list segmentation practices
  • Ability to communicate effectively with clients, vendors and multiple internal department figures

The Ideal Candidate will have:

  • Strong attention to detail and the ability to work in a fast-paced environment
  • Self-motivation and an innate curiosity to research the answer to unknown questions
  • Ability to meet tight deadlines and make quick decisions with minimal supervision
  • Strong analytical and technical skills
  • Strategic thinking with the ability to quickly learn new technologies or processes quickly
  • Positive, can-do attitude that thrives within a collaborative team setting
  • Experience managing projects

Company Perks:

We value company culture and hold it to a high standard. For this reason, we try to make work a fun, relaxed, and highly productive environment. Therefore, we offer the following benefits:

  • Healthcare, dental, and vision plans available for full-time employees
  • Flexible PTO for full-time employees
  • Volunteer PTO for full-time employees
  • 401k + company match for full-time employees
  • Modern 30,000 sq. ft. building with an employee lounge, game room, gym and library
  • Casual work environment
  • Walking distance to Anthem businesses and restaurants
  • Monthly catered lunch for the office