The Associate Paid Media Specialist is responsible for the day-to-day management of paid digital marketing campaigns including paid search, display, SEO and social advertising strategies across our corporate and publishing brands. His/her primary objective is to spend a minimum amount of money for a maximum amount of ad clicks. These efforts should drive more traffic specific web pages or to acquire email addresses for the best cost possible to the organization.

In addition, she/he will also develop graphic images, memes, static ads and written copy for various digital ad campaigns in support of publishers.

Responsibilities:

  • Work closely with the Chief Sales & Marketing Officer (CSMO) to ensure projects are delivered well, on time with measured results.
  • Delivering PPC campaigns to the most relevant and effective networks (focusing on Facebook), based on analysis, monitoring, review and active decision-making
  • Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan
  • Monitoring and reporting on key performance indicators and presenting progress to stakeholders and CSMO.
  • Support email drip campaigns in relationship with PPC acquisition campaigns
  • Undertaking smart buying decisions to ensure maximum effect for a given online budget spend.
  • Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape
  • Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity
  • Working with Dev, AdTech and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics
  • Directly work cross team within our project management software (Monday.com) and ensure team members are well aware of project responsibilities, deadlines and are cross communicating well.
  • Work with the broader creative team to produce creative assets; graphic designs, memes, brand & ad copy, etc.

Requirements:

  • No vaccination requirement
  • Bachelor’s degree in graphic design, marketing, communications, and/or other relevant fields.
  • A proven acumen for analytics, A/B split testing and news and cultural issues of the day.
  • A solid understanding of design, copy and application software such as: Adobe, Canva, PowerPoint, Google
  • Demonstrated experience in project management software such as Monday.com, Trello, Wrike, etc.
  • Strong interpersonal and communication skills.
  • Must be a strategic creative thinker.

Firefly Description:

We are a boutique technology services company that equips select digital publishers to maximize their engagement. Comprehensive in scope, we offer reader, subscriber & email acquisition strategies, site optimization, compliance and maintenance, personalized yield management as well as direct advertiser sales.

We also partner with organizations that share a common vision to drive positive cultural change through media. We are the one-stop-shop for connecting publishers, advertisers and visional partners who are eager to impact culture.

Company Perks:

We value company culture and hold it to a high standard. For this reason, we try to make work a fun, relaxed, and highly productive environment. Therefore, we offer the following benefits:

  • Healthcare, dental, and vision plans available for full-time employees
  • Flexible PTO for full-time employees
  • Volunteer PTO for full-time employees
  • 401k + company match for full-time employees
  • Modern 30,000 sq. ft. building with an employee lounge, game room, and library
  • Casual work environment
  • Walking distance to Anthem businesses and restaurants
  • Monthly catered lunch for the office